
Cultivating the soil of human connection
I guide people through engaging experiences that help them come more alive. My modalities range from design thinking and storytelling to applied mysticism.
What is the quality of your soil?
Over my 10+ years of experience working with people, I have sensed their need to create with humanizing values.
Beautiful
Beauty and business are not often positioned together, but research shows beauty and awe can decrease anxiety and increase hope; it is where we need to place our attention during times of despair. The more we design elegant solutions, sustainable systems, and create space to witness the people alongside us, the greater our sense of aliveness.
Messy
Humans tend to regard darkness and mistakes as things to be suppressed, avoided, or fixed. I have seen how when met differently messiness can accelerate learning and fuel human connection rather than hinder it. What if mess is not something we can ever get rid of, but an ongoing invitation into navigating conflict, complexity, and uncertainty with more skill?
Light
The words ‘sol’ and ‘soul’ can remind us the importance of seeking external and internal inspiration, neither remaining fixed in our past ways of thinking and behaving nor losing sight of who we are. Additionally, designing a lighter life, solution, or business invites us to simplify the complex and work within realistic timeframes.
Grounded
A leader’s interior condition is more paramount in leading change than any other quality. The more we cultivate a non-anxious or grounded presence, the more we can be it for others. When leading change, we also need a systems awareness that everything is connected, as with a mycorrhizal network, where plants transfer water, nitrogen, and carbon in a hidden “woodwide web.”
I believe that people are the content. Often the answers to the challenges they face are already alive within them.
Awaken your creativity and lead an integrated life.

Cultivating aliveness
Hi, my name is Jordan Soliday.
I am the son of a nurse and machine technician. I believe that from a young age I was destined to care for people and their life systems.
For the last 10+ years, I have been accompanying people on their personal and professional journeys. I’ve helped thousands of people from around the world work with more creative confidence, systems awareness, and narrative intelligence.
One day, during the throes of the pandemic in 2020, I was facilitating a team that was struggling to hear one another. Just when it seemed the project might go off the rails, the team slowed down, witnessed one another, and in turn created something beautiful. After, I began to ask the question, “What might be possible without all the rush?”
I left my corporate job and co-created the Unhurried Design approach with Johnnie Moore. It teaches leaders to strategically pause for more connection and create with less material waste. Then I developed Your Epic Ordinary Life, a storytelling experience built on the art of witnessing, process journaling, and the hero’s journey.
Today, I guide people in becoming more of who they really are. I support them in integrating their multiple selves, to experience less inner and outer clutter, and gradually come more alive.

How you can work with me
Your Epic Ordinary Life
Narrative coaching
A contemplative storytelling experience for leaders navigating transition, people seeking to reflect on their hero’s journey, and those who wish to memorialize their legacy.
unhurried design
Design coaching
A life-centered approach to design thinking that prioritizes relationships, reflection, going the right pace at the right time, to yield resilient innovative solutions with less material waste.
“I AM” Coaching
Applied mysticism coaching
Applied mysticism coaching that empowers you to live your word and craft "I AM" statements—spoken creations that align with your truest and most desirable self.
Life, Designed
Hybrid coaching
The most comprehensive of the offerings, your Life, Designed includes all three coaching modalities rolled into one: narrative, applied mysticism, and design.
Why people work with me

Stories and insights
What if you designed a lighter life?
Ditching inner and outer clutter for a greater sense of meaning and aliveness.
Who are we when we’re alone?
Various historical thinkers on community, anxiety, and loneliness.
Even the Victorians were stressed out by the 'internet'
And the practice of non-anxious presence is needed now more than ever.
Let’s connect.
jordan@jordansoliday.com
+18142076413